When future home buyers are looking to purchase a new home, the first places they go to do their research is either online or through mobile phone apps. During these early stages in the purchasing cycle, most home buyer are unaware of the requirements needed to buy a new home and trust our brands to provide them with more information regarding the purchasing cycle. Instead of getting harassed by multiple lenders, they get contacted by only one lender who they often chose be contacted by. As a result of, the lenders who advertise on our brand see a higher return on investment then when advertising with our competitors. In fact, the closing rates of the leads that our lenders receive are higher by us much as 40% that of our competitors.